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Real World Shelf Intelligence

Xilli uses an AI agent and ExpertHQ to see how its products are displayed in stores.

About
Xilli is a New York–based brand that sells salsas, moles, and other Mexican foods. Xilli has built an internal AI agent that keeps track of the stores where its products are sold. When the agent detects missing data, uncertainty, or changes in store conditions, it connects to ExpertHQ MCP to request in-person store visits.

The Challenge
Once products reach store shelves, Xilli has little visibility into what actually happens in the store. They often do not know if products are on the shelf, where they are placed, or how they compare to similar brands. Sales data alone cannot answer these questions, and traditional market research is slow and expensive.

The Solution
The AI agent decides which stores need to be checked and sends requests to ExpertHQ. Local contributors are then located and trained to collect the same type of data in every store. These contributors take clear photos, count competing products, note shelf placement, and measure shelf height to understand product visibility.

Results
Xilli gets clear and up-to-date insight into how products appear in stores. This data can be combined with sales and other sources to spot problems and opportunities. The result is a faster, cheaper, and more scalable way to do market research based on what is actually happening on the shelf.

Give your AI human abilities

(1) Physical World: Anything that happens in real, tangible space rather than inside software or the internet. It includes human actions, objects, and environments that digital systems can reference or track, but not directly perform such as visiting a location, showing an ID, signing a paper form, pressing a button on a device, or visually inspecting something.

ExpertHQ 2025

Created by experts in

SF California

Follow Jilles on X

Give your AI

human abilities

(1) Physical World: Anything that happens in real, tangible space rather than inside software or the internet. It includes human actions, objects, and environments that digital systems can reference or track, but not directly perform such as visiting a location, showing an ID, signing a paper form, pressing a button on a device, or visually inspecting something.

ExpertHQ 2025

Created by experts in

SF California

Follow Jilles on X